fronteer - Curiosity is your reward

A New York brand tapping in to the outdoorsman feel of things which is on the rise create footwear and caps that are directly influenced from the great outdoors, national parks and outdoor activities. Currently the weather report for menswear has clear skies, intermittent showers and lots and lots of rock climbing, canoeing and hiking. Fronteer are definitely tapping in to this wave by creating what look like technical casual shoes that look like they could be from a past Nike ACG collection and appear as though they'd be as at home on the streets of their native NYC or trekking through Yosemite valley.

Founder Jon Tang

"You’re going into this with a very optimistic attitude of discovery and so I took that as a metaphor and Fronteer really takes that as its whole"